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![LEGO.png](https://static.wixstatic.com/media/58af04_2b562a8961cd434ab6eaefd225ac0166~mv2.png/v1/crop/x_0,y_356,w_1280,h_567/fill/w_291,h_128,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/LEGO.png)
Between the ages 2-6 kids begin to explore and develop their identities.
What can LEGO do to help children explore their own identity?
![Background.jpg](https://static.wixstatic.com/media/58af04_1157528c036b49478a6cd023dcaeceaf~mv2.jpg/v1/fill/w_764,h_428,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Background.jpg)
![Boy LEGO.png](https://static.wixstatic.com/media/58af04_7b2a39b8e02543fb91147c2613a9ffc3~mv2.png/v1/fill/w_213,h_373,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Boy%20LEGO.png)
![Firemen dress boy LEGO.png](https://static.wixstatic.com/media/58af04_e89df5b1446f4137a6f1708e4c68916c~mv2.png/v1/crop/x_262,y_0,w_639,h_1080/fill/w_237,h_399,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Firemen%20dress%20boy%20LEGO.png)
![Cowgirl.png](https://static.wixstatic.com/media/58af04_8429e357414a4661a08aaae6ba23641e~mv2.png/v1/crop/x_1118,y_0,w_642,h_1080/fill/w_223,h_373,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Cowgirl.png)
LEGO figures with photo-printed faces will let people see themselves with any body they want, allowing children (and adults) to explore and embrace new identities.
![Background.jpg](https://static.wixstatic.com/media/58af04_1157528c036b49478a6cd023dcaeceaf~mv2.jpg/v1/fill/w_767,h_431,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Background.jpg)
![ipad new.png](https://static.wixstatic.com/media/58af04_30502db02dec44b984a1da7f9303ca98~mv2.png/v1/fill/w_703,h_395,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/ipad%20new.png)
![SCAN.gif](https://static.wixstatic.com/media/58af04_f109cc25e7364128bd3d8dec4291ec1b~mv2.gif)
![Head for LEGO.png](https://static.wixstatic.com/media/58af04_d8a82c79019a4ba5a7a1f4f0b8ce3a48~mv2.png/v1/crop/x_355,y_160,w_917,h_514/fill/w_544,h_307,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Head%20for%20LEGO.png)
Allowing kids to scan their faces using mobile devices, they can upload themselves as
characters on their digital LEGO games.
![Background.jpg](https://static.wixstatic.com/media/58af04_1157528c036b49478a6cd023dcaeceaf~mv2.jpg/v1/fill/w_761,h_428,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Background.jpg)
![me.png](https://static.wixstatic.com/media/58af04_62c5e98d213842b1ac1a235ed777a9c1~mv2.png/v1/crop/x_1069,y_0,w_555,h_1080/fill/w_206,h_401,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/me.png)
![Freddie as LEGO.png](https://static.wixstatic.com/media/58af04_863dfb051d2646db92dc3feebaaff739~mv2.png/v1/crop/x_300,y_0,w_584,h_1080/fill/w_214,h_395,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Freddie%20as%20LEGO.png)
An AR Snapchat filter lets people mix and match LEGO bodies with their face.
This will reimagine the role of LEGO as a tool to explore oneself.
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